BASF adds two new AgCelence® products in 2016

LANCE® AG and INSURE® PULSE seed treatment are the newest products in fungicide line-up

MISSISSAUGA, ON, February 18, 2016 – Canola and pulse crops are subjected to many different stresses in the fields each growing season. Proper protection with two new fungicide products will help growers' canola and pulses reach fuller yield potential.

"BASF is adding new and innovative fungicide products to its AgCelence® portfolio in time for next growing season to help ensure growers receive the best quality yields from their crops," said Jason Leitch, Brand Manager, Fungicides with BASF Canada. "BASF is committed to continuous investment in research aimed to help growers get the most out of their fields through proper protection against disease and other stresses."

INSURE PULSE seed treatment and LANCE AG fungicide are the latest additions to the fungicide line-up for canola and pulses offered by BASF.

Products under the AgCelence name have been shown in research to provide broad-spectrum disease control and unique benefits including increased growth efficiency and better management of minor stress. The success of such products in field has growers looking for more opportunities to protect and grow their crops.

INSURE PULSE contains the active ingredient XEMIUM®, which forms the first systemic fungicide seed treatment for pulses and flax in Canada – and provides more consistent and continuous protection against seed- and soil-borne diseases.

"INSURE PULSE has three modes of action to help prevent against seed-borne diseases," said Ryan Johnson, who farms in Gainsborough, SK. "I liked the AgCelence product in INSURE PULSE, which I've seen in the other fungicides and other BASF products that I've used in the past."

LANCE AG fungicide delivers premium protection from Sclerotinia and improved management of minor stress during the critical flowering period, including reduced flower blasting and prolonged pod fill.

BASF continues to invest in research to deliver best-in-class solutions for growers to help get the most out of every acre.

Always read and follow label directions.

About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,000 employees in North America, and had sales of $20.6 billion in 2014. For more information about BASF’s North American operations,

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. Further information on BASF is available on the Internet at

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