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Ed Seidle named Pulse Promoter of the Year


MISSISSAUGA, ON, January 13, 2015 – BASF Canada and Saskatchewan Pulse Growers (SPG) announced today that Ed Seidle has been named the Pulse Promoter of the Year for 2014


The award is given annually to an individual who has made an extraordinary contribution to the development of Canada’s pulse industry. The award was presented to Seidle at CropSphere 2015 in Saskatoon, Saskatchewan.


“With more than 60 years of successful pedigreed seed production and 25 years of crop and soil studies, Mr. Seidle has certainly made his mark on the pulse industry,” said Danielle Eastman, Brand Manager for Clearfield crops at BASF Canada. “We are proud to recognize his significant work and honour him with this award.”


Mr. Seidle is the senior partner of a multi-farm family pedigreed seed production enterprise in Medstead, Saskatchewan with his two sons and nephew. He keeps records of their crops and their land, capturing changes in the soil, climate, cropping threats and techniques.


“We are extremely pleased to recognize Ed Seidle’s contributions to and achievements in the pulse industry in Saskatchewan. His ongoing work in the field makes him an excellent pulse ambassador,” says Carl Potts, Executive Director of Saskatchewan Pulse Growers.


For more information about the BASF Pulse Promoter of the Year Award, please visit www.saskpulse.com


About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF’s North American operations, visit www.basf.us.


At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

Media Relations:
Tabetha Boot
Tel: 403-461-1253
E-mail:tabetha.boot@basf.com