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BASF launches new web-based farm management tool: Compass Grower Advanced

MISSISSAUGA, ON, November 5, 2014 – Today at the Agri-Trade Expo, BASF announced the release of the new web-based farm management tool: Compass Grower Advanced.

The new tool is the only web-based farm management solution, with a fully integrated accounting platform, which allows growers to combine crop, financial and grain marketing management data into one central solution. Compass Grower Advanced, developed by Affinity Management Ltd., a Microsoft® certified partner who created the tool on a Microsoft-based platform, helps growers make more informed and efficient decisions by providing customized reports on field history, yield history and profit analysis.

“Agriculture is changing, operations are getting larger and growers are planning earlier,” said Robert McAuley, Customer Relationship Manager, BASF Canada. “BASF is committed to working with growers to provide solutions that help them better manage their business. Compass Grower Advanced is an example of this commitment.”

Compass Grower Advanced is a complete farm management solution allowing growers full control of their farm data. Growers who use the tool will have the capability to track crop inputs, production costs, crop pricing, scouting, soil tests and yield targets. The tool also allows for GIS/GPS mapping, equipment data integration, inventory tracking, crop budgeting and grain contract tracking.

The tool, which is available on desktops and all mobile devices, allows growers to see their data in real time using an easy to learn and navigate interface. Data is securely stored in the cloud allowing growers to use the program on multiple devices.

The Affinity Management team provides user training and one-on-one support to help growers get the most out of the tool.

To learn more about Compass Grower Advanced or to start using the program, contact the AgSolutions® Customer Care at 1-877-BASF (2273) or your local BASF representative.

Compass is a trade-mark of Affinity Management Ltd.; Microsoft is a registered trademark of Microsoft Corporation in Canada; all used with permission.

About BASF

BASF Canada, headquartered in Mississauga, Ontario, is a subsidiary of BASF SE, Ludwigshafen, Germany and an affiliate of BASF Corporation, Florham Park, New Jersey. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF’s North American operations, visit To find out more about BASF’s activities in Canada, visit or follow us on twitter

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at

Media Relations:
Tabetha Boot
Tel: 403-461-1253