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New Priaxor® from BASF combines one of the most researched fungicides in the market with a new active ingredient


MISSISSAUGA, ON, October 27, 2014 – BASF recently announced the launch of new Priaxor® fungicide for use in canola, pulses, corn, soybeans and flax in Western Canada. Priaxor combines the new active ingredient Xemium® with the proven benefits of pyraclostrobin, the active ingredient found in Headline®. Pyraclostrobin is one of the most researched active ingredients available in today’s market.


Over the past ten years, BASF has conducted more than 6000 on-farm trials of pyraclostrobin across a number of different crops and products throughout North America. The proven benefits of this unique active ingredient are also found in other BASF products such as Headline, Twinline® and InsureTM Cereal seed treatment.


“There have been more trials conducted with products containing pyraclostrobin than probably any other fungicide in the market,” said Glen Forster, Technical Market Specialist for fungicides at BASF. “Through this extensive trial and on-farm research, BASF has found it to be a highly active ingredient that has high intrinsic activity on key diseases. Research has shown that pyraclostrobin also uniquely interacts with the plant resulting in improved growth characteristics and better management of minor stress.”


Henry Desrocher, a grower from Southwestern Manitoba, saw the benefits of pyraclostrobin and did a Priaxor trial on his farm this year. “In the last three years, we’ve had a lot of rain in the spring and a lot of disease pressure. We’ve been using more fungicides to slow down that pressure,” said Desrocher. “In the past with Headline, we’ve seen an advantage in stressful situations. We always see a yield advantage. That’s why we used Priaxor this year, to reduce the disease in our canola. Our Priaxor trial seems to be really helping out and looks like the crop’s recovering better.”


For more information on Priaxor visit http://www.agsolutions.ca. or follow us on Twitter @BASFAgSolutions.


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About BASF

BASF Canada, headquartered in Mississauga, Ontario, is a subsidiary of BASF SE, Ludwigshafen, Germany and an affiliate of BASF Corporation, Florham Park, New Jersey. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF’s North American operations, visit www.basf.us. To find out more about BASF’s activities in Canada, visit www.basf.ca or follow us on twitter: www.twitter.com/basfcanada.


At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

Media Relations:
Tabetha Boot
Tel: 403-461-1253
E-mail:tabetha.boot@basf.com