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New BASF research quantifies the plant health benefits of Headline® on canola


MISSISSAUGA, ON, April 2, 2014 – Researchers at BASF Canada Inc. have released new data that quantify some of the unique benefits of BASF’s popular Headline® fungicide for canola.


The annual BASF AgSolutions® Performance Trials collected data from 2012 and 2013 to measure some of the key plant health benefits, or AgCelence®, the pyraclostrobin active ingredient in Headline provides.


“We’ve known about the AgCelence benefits of Headline in canola since the product launched in 2010, but now we have an outstanding data set to prove that AgCelence is building canola yield potential,” said Russell Trischuk, Technical Marketing Specialist at BASF Canada and lead researcher for the trials.


Unique to pyraclostrobin-based fungicides, the AgCelence benefits have been shown to deliver greener leaves, stronger stems, better management of periods of minor stress, leading to higher yield potential. Furthermore, the new data demonstrates the various positive physiological responses in canola, including:


• 12 percent taller plants in 90 percent of samples;
• 20 percent more pods in 93 percent of samples;
• 8 percent fewer aborted pods  in 72 percent of samples;
• 8 percent more leaves in 86 percent of samples;
• 15 percent thicker stems in 80 percent of samples; and
• 10 percent longer roots in 85 percent of samples.


While every trial did not show increases in all of the metrics captured, 100 percent of the trials did show a physiological improvement in at least two of the factors measured above, highlighting the consistency of the product.


“This data is proof that the AgCelence benefits of Headline delivers healthier plants and increased yield potenital in canola,” said Trischuk


The BASF AgSolutions Performance Trials were conducted across western Canada in Alberta, Saskatchewan and Manitoba from 2012 to 2013. The purpose of the trials was to give growers the opportunity to test products on limited acres.


For more information, visit www.AgSolutions.ca/AgCelence


Always read and follow label directions.


BASF Canada, located in Mississauga, Ontario is a subsidiary of BASF SE, and an affiliate of BASF Corporation. BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF’s North American operations, visit www.basf.us. To find out more about BASF’s activities in Canada visit www.basf.ca or follow us on twitter:www.twitter.com/basfcanada.


BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

Media Relations:
Tabetha Boot
Tel: 403-461-1253
E-mail:tabetha.boot@basf.com