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New Herbicide Registration Adds Heat


Heat herbicide from BASF offers the ultimate burndown for pre-seed and chemfallow applications

Winnipeg, MB, February 25, 2010 - BASF Canada announced today the registration of its newest herbicide innovation for Western Canada, Heat™ herbicide. Bringing a unique class of chemistry to the market, Heat dramatically improves the performance of growers’ pre-seed or chemfallow glyphosate application, providing faster and sharper weed control.


“Heat is a new innovation offering a completely unique class of chemistry that will provide great benefit for pre-seed and chemfallow applications,” said Chris Vander Kant, BASF Western Herbicides Market Manager. “Heat tank-mixed with glyphosate, will give growers the fastest, sharpest and most sustainable control of the toughest broadleaf weeds.”


Heat is powered by KIXOR®, an innovative class of pyrimidinedione chemistry with contact and systemic properties. What makes Heat unique is its mobility within the weed. This mobility complements glyphosate, providing superior weed control on even large, tough-to-control weeds.


Heat delivers fast, consistent control of a wide range of broadleaf weeds up to the 8-leaf stage, including dandelion, narrow-leaved hawk’s beard, volunteer canola (including Roundup Ready canola), wild buckwheat, kochia (including Group 2-resistant), and spring and winter annual cleavers (including Group 2-resistant). Because Heat also controls glyphosate-tolerant and Group 2-resistant weeds, it’s an important part of a resistance management plan for sustainability in reduced tillage operations.


Heat is registered as a tank-mix partner with all formulations of glyphosate; BASF does not recommend use alone. The herbicide can be applied pre-seed or pre-emerge (prior to ground crack) before cereal or pulse crops, or in chemfallow applications.


During the 2009 GrowForward Yield Challenge, Western Canadian growers had the opportunity to trial 40 acres of Heat on their farms, and to compare it to their typical treatments (competitors included Express®; PrePass™; CleanStart™; glyphosate; 2,4-D; and Rustler®). Within 97 trials across Western Canada, Heat controlled weeds in as little as four days after application. Growers noted that resilient weeds, including dandelion, narrow-leaved hawk’s-beard, volunteer Roundup Ready canola, Group 2-resistant kochia and wild buckwheat, were controlled quicker and more completely by Heat than by the competitive treatments.


Specifically, data results from the Yield Challenge demonstrated that Heat provided 30 percent better control of dandelion and narrow-leaved hawk’s beard, and 20 percent better control of wild buckwheat, within 4 days to 2 weeks after treatment. Additionally, 2-4 weeks after treatment, Heat provided 30 percent better control of volunteer canola and 15 percent better control of kochia. More details from the 2009 GrowForward Yield Challenge can be found at www.yieldchallenge.ca.


In addition to providing the ultimate burndown, Heat is also a qualifying product within the 2010 GrowForward Rewards Program, allowing growers the opportunity to save up to 10 percent on select BASF herbicides, 18 percent on Headline® fungicide or 20 percent on Lance® fungicide.


For more information about Heat, including grower testimonials and unique promotional videos, visit www.agsolutions.ca/heat.


About BASF Crop Protection Division

With sales of €4.0 billion in 2010, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com or follow us on twitter: www.twitter.com/basfagro


About BASF

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals, as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €62 billion in 2008 and had approximately 97,000 employees at the end of that year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.


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Media Relations:
Tabetha Boot
Tel: 403-461-1253
E-mail:tabetha.boot@basf.com